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A Very Short Introduction | Art
Design
ISBN: 9780192854469
Series: A Very Short Introduction
Design (Art)
A Very Short Introduction Design (Art) Media > Books > Non-Fiction > Education Books Expect Delays of Up to 4 Weeks
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ISBN
9780192854469 (10-digit ISBN: 0192854461)
- Description
- Key Features
- Series Description
- Table of Contents
- 'This is the best book I have read about the design process and is based on the belief that design matters profoundly to us all in innumerable ways.' -- Terence Conran
- Reveals the subliminal effect design has on our everyday life and personal identity - at home, at work, and at play
- Includes interviews with international designers eg. Pentagram and discussion of major companies such as Sony, British Airways, Kodak, Alessi, Nokia, and Ford
- Covers all forms of design: product, industrial, fashion, advertising, websites, graphic design
John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration.This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.
Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible.
Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library.
Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.
Please note: As this series is not ELT material, these titles are not subject to discount.
1: What is Design?
2: Utility and Symbolism
3: Objects
4: Communications
5: Environments
6: Systems
7: Contexts
8: Identities
9: Futures
Further Reading
Index
John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration.This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.
Key Features
- 'This is the best book I have read about the design process and is based on the belief that design matters profoundly to us all in innumerable ways.' -- Terence Conran
- Reveals the subliminal effect design has on our everyday life and personal identity - at home, at work, and at play
- Includes interviews with international designers eg. Pentagram and discussion of major companies such as Sony, British Airways, Kodak, Alessi, Nokia, and Ford
- Covers all forms of design: product, industrial, fashion, advertising, websites, graphic design
Series Description
Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible.
Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library.
Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.
Please note: As this series is not ELT material, these titles are not subject to discount.
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