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Cambridge Books for Teachers 2 • Latest Edition

Cambridge Books for Teachers 2 | For Teachers
Management in English Language Teaching

ISBN: 9780521377638

Course: Cambridge Books for Teachers 2

Management in English Language Teaching (For Teachers)

Cambridge Books for Teachers 2 Management in English Language Teaching (For Teachers) Media > Books > Non-Fiction > Education Books Expect Delays of Up to 6 Weeks
Cambridge Books for Teachers 2
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Cambridge Books for Teachers 2
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CAMBRIDGE
EDITION

Latest Edition

PAGES

356

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Ron White, Mervyn Martin, Mike Stimson, Robert Hodge
Published by Cambridge University Press
Order Below View 75 other books in this series
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ISBN

9780521377638 (10-digit ISBN: 0521377633)

Author(s):

Ron White, Mervyn Martin, Mike Stimson, Robert Hodge

  • Description
  • Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.
  • Description
Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.

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¥7,970  ¥6,376 ∼ 20% OFF!

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¥8,767
¥7,014
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