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ISBN: 9780190625894
Series: What Everyone Needs to Know® (WENK)
Advertising (Journalism)
What Everyone Needs to Know® (WENK) Advertising (Journalism) Media > Books > Non-Fiction > Education Books Expect Delays of Up to 4 Weeks
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ISBN
9780190625894 (10-digit ISBN: 0190625899)
- Description
- Series Description
- Asserts convincingly that the end of advertising as we know it means the end of the free Internet
- Written an academic and former advertising executive with extensive first-hand experience in the advertising world
- Focuses on digital advertising and the uses (and abuses) of 'Big Data'
- Awakens readers to the obscurations of advertising: the rise of native advertising and content marketing, and their consequences for modern democracies
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying.
The perfect primer for complex current event issues and countries…
Oxford University Press’s What Everyone Needs to Know® (WENTK) series offers a balanced and authoritative primer on complex current event issues and countries, spanning across popular topics and disciplines including Politics, Economics, Sciences, and Religion. WENTKs are written by leading experts in their fields and provide, in a straight-forward question-and-answer format, insight in such a way that students and scholars alike can stay up-to-date on the most important topics leading the discussion today in politics, health, global affairs, and more.
Please note: As this series is not ELT material, these titles are not subject to discount.
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying.
- Asserts convincingly that the end of advertising as we know it means the end of the free Internet
- Written an academic and former advertising executive with extensive first-hand experience in the advertising world
- Focuses on digital advertising and the uses (and abuses) of 'Big Data'
- Awakens readers to the obscurations of advertising: the rise of native advertising and content marketing, and their consequences for modern democracies
Series Description
The perfect primer for complex current event issues and countries…
Oxford University Press’s What Everyone Needs to Know® (WENTK) series offers a balanced and authoritative primer on complex current event issues and countries, spanning across popular topics and disciplines including Politics, Economics, Sciences, and Religion. WENTKs are written by leading experts in their fields and provide, in a straight-forward question-and-answer format, insight in such a way that students and scholars alike can stay up-to-date on the most important topics leading the discussion today in politics, health, global affairs, and more.
Please note: As this series is not ELT material, these titles are not subject to discount.
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